My sister, Audra Juraska, recently started a business as a child sleep consultant. We worked together to develop a simple brand system that would present her services as approachable and professional while not over promising or seeming cheesy (aka: no sleeping baby imagery).
Audra has always caller her son sweet pea, so, we used this nickname as inspiration for her mark. We loved that the image of peas in a pod feels child-like but not childish. We paired the soft illustration with a calm, sweet pea, indigo blue to keep her brand gender neutral.