Really Good Maps
Really Good Maps brings real-life, Portland change-makers to a child’s level through educational conversation, interactive activities and unique illustration. Each new Issue features the work of a local, up-and-coming illustrator.
I had the privilege of working together with a lovely group of women to help Jenafer Matthews’ dream of this map-zine-adventure-guide-for-kids-and-their-grownups come to life. It was a collaborative effort where we learned as we went and got to watch a really exciting project come to life. My hand in the collaboration was spent on brand + identity, supporting in layout design and working on a Square Space website that would be simple for Jenafer to maintain. I am continuing to help design and produce supporting deliverables.
The Really Good Maps logo mark draws from two key pieces of inspiration. One is the word bubble, which references the dialogue, conversation and Q&A element of each map. The second is the icon of a map pin itself, which calls attention to the mapped points and functional aspect of this product. The final design is playful & strong. The lines have a hand-done, human touch, and the logotype is a friendly mono-spaced face paired with a bold sans serif.
COVER DESIGN & DELIVERABLES
Since the layout of this product is intended to support changing illustration style and color palate we wanted to create a clean and simple (yet fun) layout and type system; one that supports the illustration and does not distract. I worked on a template for the front and back covers, website, developing a method for presenting the maps on web, and various other deliverables from business cards to social media.